The collective brand MadeinTorredelGreco was created with the aim of representing and promoting the excellences of our city, telling its story, know-how, and ability to innovate while remaining faithful to its roots. When it was officially presented three years ago, the vision was clear: to open the brand not only to the world of coral and cameo, but also to those businesses that, through their daily work, help spread an authentic Torre del Greco identity.
Today, this vision takes a significant step forward. The historic Mennella Pastry Shop has in fact become the first official Ambassador of the brand. With 18 stores and a tradition that for decades has interpreted Campanian confectionery with quality and continuity, Mennella represents one of the most recognized businesses in the area.
To celebrate this shared journey, the Mennella family has chosen to dedicate a special project to the city: a limited edition Christmas panettone. The packaging features a large branch of coral, symbol of our identity, next to the MadeinTorredelGreco brand. Inside the box, each customer will find a natural coral horn with 925/000 silver mounting, accompanied by a certified tag with QR-code to access the related digital certificate.
With this official entry among the associate members, Mennella strengthens its bond with the territory and helps to tell, in a new language, the strength of Torre del Greco collaborations. By combining confectionery tradition, artistic craftsmanship, and local identity, this project represents a concrete example of how the collective brand can grow and interact with multiple sectors, enhancing the overall image of the city.
